Your Social Media Strategy: Where Do You START

Your Social Media Strategy: Where Do You START

When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. Today’s post provides a step-by-step overview on how to move ahead.

 And by the way, your social media initiative doesn’t start with a Facebook page. It must start with …

1. Marketing strategy

2. Assess the company culture 

3. Social media lead team

4. Social media policy

5. Identify sources of rich content

6. Considering social media measurement

7. Develop a social media network strategy

8. Information eco-system